Santa Barbara County’s Alma Rosa Winery to Host 7th Annual “Peace of Mind: 10,000 Steps in the Right Direction” Fundraising Walk
Proceeds from both events will benefit mental health community services and research and treatment for mental health disorders.
(MARCH 4, 2026; BUELLTON, Calif.)—Stefan Matulich, president of Alma Rosa Winery, a leading producer of Pinot Noir, Chardonnay and Rhône variety wines from Santa Barbara County’s Sta. Rita Hills AVA, is thrilled to announce that the winery’s seventh annual “Peace of Mind: 10,000 Steps in the Right Direction” fundraising walk will return to the Alma Rosa estate on Sunday, May 31 at 9:00 a.m.
Registration to participate in the walk ($60/person, $70 after April 15) is now open and will run through Friday, May 29. To sign up, donate or start a fundraising campaign for the upcoming walk, visit the link here for more information. All proceeds from the event, including 100% of the registration fee, will benefit both Mental Wellness Center of Santa Barbara and One Mind.
New this year, the wellness weekend will begin on Saturday, May 30, with One Shining Night, a fundraising celebration hosted at Alma Rosa Estate by Mental Wellness Center. Held from 5:00 to 8:00 p.m. (with a VIP experience from 4:00–5:00 p.m.), the evening will celebrate nearly 80 years of the organization’s service to Santa Barbara County. All proceeds will directly support our essential mental health programs and services for adults and their families, mental health education for youth, and safe, affordable housing for those living with mental illness. To purchase tickets, sponsorship packages or make a donation, visit the link here.
“We are honored to host our seventh annual Peace of Mind walk and to welcome our community back to the Alma Rosa estate for another meaningful morning in support of mental health,” says Stefan Matulich. “What began as a simple idea—to walk together and spark conversation around mental wellness—has grown into a powerful annual tradition. This year, expanding the wellness weekend with the One Shining Night celebration allows us to deepen that impact and bring even more people into the cause. We are incredibly grateful to everyone who participates, donates and supports Mental Wellness Center and One Mind, and we look forward to continuing this important work together.”
The 10,000-step, or approximately 4.5-mile walk, will begin at the entrance of Alma Rosa’s 628-acre estate property and traverse across the hillside vineyards located off Santa Rosa Road in Buellton, CA. Registered participants will have the opportunity to enjoy a glass of sparkling wine or other non-alcoholic refreshments at the top of the winery’s Caracol and Attente vineyard blocks, while taking in the sweeping hilltop views of the region. Following the walk, the winery will host an intimate wine tasting reception with current releases from Alma Rosa and additional wineries in the region. Additional refreshments and snacks will be provided.
The Peace of Mind fundraising walk was launched in 2020 by Alma Rosa Proprietors Bob and Barb Zorich to support mental health community services, as well as fund research on the causes, treatment and potential cures for anxiety and depression. Over the last six years, the winery has raised over $1.2 million for these two organizations. To continue to amplify the efforts of the event, the Zorichs will be matching individual donations dollar-for-dollar, up to $50,000 to each organization—Mental Wellness Center in Santa Barbara and One Mind. The Zorich’s support of the walk is a part of their ongoing efforts to support mental health research nationally and mental health care services in Santa Barbara.
For more information about Alma Rosa’s commitment to mental health awareness and support, please visit: almarosawinery.com/peace-of-mind. A link to images and press materials can be found here.
About Alma Rosa Winery
Alma Rosa Winery, a leading wine producer from Santa Barbara County’s Sta. Rita Hills, is dedicated to making Pinot Noir, Chardonnay and Rhône variety wines that express the unique terroir of the appellation. Alma Rosa’s wines are layered, vibrant and balanced, reflecting the cool climate impact of the Pacific Ocean breezes that are funneled through the east-west transverse mountain range of the region. The winery was founded in 2005 by Richard Sanford, who was the first to plant Pinot Noir in the Sta. Rita Hills in 1971. Today the winery is owned by Bob and Barb Zorich, who purchased the winery in 2014. In 2019 Samra Morris took the helm as winemaker, becoming the first Bosnian winemaker in California.
For more information about Alma Rosa Winery, please visit almarosawinery.com.
One Mind is at the forefront of a transformative movement in mental health, delivering innovative solutions to address critical gaps in mental health research, care, workplace wellness, and public perception. Guided by science and lived experience, we fund groundbreaking research, accelerate innovation, enhance workplace wellness, and engage the public to reshape mental health care and awareness. With science as our cornerstone, and people at the heart of what we do, our programs are setting new standards for effective interventions and redefining the future of mental health.
About Mental Wellness Center
With 79 years of service to the Santa Barbara community, Mental Wellness Center has been the leading provider of mental health support to adults, families, and youth. The organization instructs in mental health education to nearly 3,500 local students, operates a housing and residential services program which is home to community members in seven distinct sites, and serves individuals and families impacted by mental illness through support groups and social connection programs like its onsite recovery day program that sees hundreds of individuals, both housed and unhoused, living with severe mental illness.
Follow on Social Media:
Instagram: @AlmaRosaWinery
Facebook: Alma Rosa Winery
Media Contact
Jarvis Communications
Madison Gann
310.313.6374
madison@jarviscommunications.com
For more information contact Jarvis Communications, 310-313-6374
Learn more here and to make a donation to Brandon Staglin’s fundraising page, please visit here.