Allyson Weekes

Allyson Weekes is a brand strategist and experience architect with over two decades of creative leadership in storytelling, marketing, and experiential design. Throughout her career, she has specialized in crafting immersive brand and guest experiences across the luxury wine, hospitality, and travel industries.

Before joining One Mind, Allyson co-founded and led Bohemian Highway Travel Co., where she built a boutique experiential travel brand from the ground up—ultimately leading it through successful acquisition. Her work has also included leadership roles in brand strategy and public relations for Three Sticks Wines, as well as a 14-year career as an award-winning photographer and visual storyteller with Allyson Wiley Photography.

Allyson brings a strategic, story-first mindset to One Mind, blending creative vision with operational expertise to design experiences that connect people and purpose. A passionate advocate for sustainability and intentional design, she thrives at the intersection of brand development, community engagement, and meaningful impact.

She holds a B.A. in Sociology and Anthropology from Saint Mary’s College of California and a Master’s degree in Commercial Photography from the Brooks Institute.